So it’s 2011...and after seeing over 550 million people join and/or start Facebook pages, you have (finally) created a page for your course!
If you’re like most courses I see you’ll:
1. Announce your presence on Facebook in your monthly newsletter, but (for some reason) won’t put a link on your website.
2. Commit to doing a weather report for a few days but then lose motivation because you haven’t gotten any responses thinking no one reads the feeds you post.
3. Announce a sale of some sorts with no call to action or specific’s.
4. Post less than 10 pictures of your club/course thinking just having a page on Facebook is plenty.
5. Post a joke from 96’ (because it's a classic!).
Can I offer some unpaid consulting?
You need to decide (today) if you are going to embrace this powerful medium or not. Trying to "sort of" do it could actually make your business look worse.
What should you be doing with your Facebook page? Building excitement and traffic! It is the most powerful, and to boot...free marketing available today. Use it!
To create demand, imagine what pertinent information your customers/members might want.
Here are a few recommendations to start:
· Do a brief weather report EVERY DAY. Yes, I know the weather channel can provide this information, but you want people to check your page, not them.
· Post your anticipated or actual play load for the day. Include any tournaments you may have or maintenance issues you may be working on.
· Do you have a daily lunch special? If not, create one and post it EVERY DAY. I don’t care if you are only discounting the offer .50, post it!
· Did you just get a shipment of new shirts? Post it! Bonus points if you post pictures of the various selections. Triple bonus points if you have a member or customer pictured wearing one of the new items!
· Did a member get a hole in one or shoot a record low? Announce it to all of his/her friends. Bonus points if you post his/her picture.
· Got a new member or a customer that plays often? Post their picture here and tell your customers/members a little about them.
· Does your Pro write a swing tip article for the local paper (if not, why?) post it on your Facebook page.
· Do you have some professionally shot pictures of your course? Post them!
· Did a famous person review your course? Post it on your page!
Get the idea?
“Should I really do this every day?”
Yes! Let me reiterate, 1) it is FREE. 2) Many, many people read it every day and it is 3) now the first place many people look in lieu of your companies website. 4) Your marketing stinks any way.
“Will that many people really see my companies Facebook page?”
Yes! If they ‘like’ your Facebook page, they will automatically get daily feeds of the information you post. Think of it as a free daily commercial.
Still not convinced Facebook is for you?
Pretend it’s 2006, Facebook doesn’t exist and someone told you that in 2008 someone will create a website that is free, connects millions of users, and people WILLINGLY read it every day on their phones, ipads, or laptops. What would you say?