Rebooting your marketing, part 3

• You know the only thing worse than a tiny Marketing budget?  Consistently squandering the few dollars and time from the budget on useless activities that bring no new revenue.95% of clubs have an abysmal social media presence.
  
  95% of clubs have an abysmal social media presence.
  Signing up for Twitter, Facebook, and Instagram four years ago was great, not consistently updating it with interesting and relevant information about your club – unforgivable.
  Your club should look like the most exciting place in town.  Is it?  Than show it off to your members and potential ones.
  How often?  Every day.
  Yes, every day.
  “But we don’t have that much going on, no one could possibly take that on”.
  I bet you do and you can.
  Facebook, Twitter, and Instagram are all FREE + it only takes about 45 seconds to snap a picture on your phone, click the app, and presto.
  Go look right now on your Facebook page.  I bet if you randomly select twenty members, they will each have at least 100 friends.  Some as many as 500.  Each time you post something and they like it, all of their friends can potentially see it.
  “Honestly, we don’t have that much…”.  Yes you do.
  Here’s a sample of few topics to choose from: 

• Pro shop – Did you get a new shipment of shoes, belts, shirts, outerwear, hats, clubs, or pants?  Do you have a sale? Is a member wearing one of your shirts currently?  Tag your member, “Dr. Smith is looking good in the new Polo performance shirt”
• Leagues –  Men’s, Junior, 9 hole ladies, 18 hole ladies, dog fights…they all should be featured on your social media accounts (especially Facebook).  People love to see themselves.  Tag as many as you can.  What did they shoot?  Who got the best score?  Who won the most money?  Who looked like they are having fun?  Did someone buy a new club from the pro shop?  25% rule:  If you have twenty people show up, you should have at least 5 pictures from the event.  60 people = 15 pictures.
• Lessons – Who is taking lessons on the range?  How much did they improve?  Who taught them?  Do you have group lessons?
• Restaurant – You should have a lunch special every day.  Give away a free drink – if they like the picture on Facebook.  Remember, all of their friends can potentially see this.  What does the new salad look like?  Hot soup?  Chips and Queso?  Wings?  Who are the employees that everyone loves in your clubs restaurant?  Who is eating there today?
• Upcoming events – (hint:  it takes about 5 exposures to get a person that has never attended to try something new).  Start promoting a month out.  Show pictures of the past events success.  Tell them to put it on their calendars – simple messages like this work.
• Premier events – Member-guest, member-member, guest days, club championships – make them appear fun on your clubs social media pages with lots of pictures.
• Demo days
• Trunk shows
• Video lessons – 1-3 minutes tops
•  lessons, either video or print
• History lessons from your club, what happened in golf on this date in 19__.
• Weather update
• How to hit it farther.
• How to pitch/chip.
• How to fix a pitch mark.
• How to hit a lob shot.
• How to hit a bunker shot.
• How to properly grip the club.
• How to stop three-putting.
• How to cure a slice/hook.
• Strategy on the course.
• Fitness advice, getting stronger, faster, more flexible.
• What is the difference in balls?
• How to take a drop – most people get this one wrong.
• Funny golf videos – these actual get the most views.
• Did a member get married?
• Did a member have a new baby?
• Who’s birthday is it?  You should have a list of ever members birthday and celebrate on your Facebook page.  Who does this?  You can!
• Upcoming pro-ams.
• Outside events – who’s coming?
• Throw back in time pictures.
• Pace of play tips.
• Tennis, pool, fitness center pictures/events/people.

If you can’t find something interesting to post each day – you aren’t paying attention.