Saturday, March 4, 2017

Rebooting your Marketing

Your people (service) and your product (golf course, calendar) are what sets you apart from your competition.
A great golf professional is like a pied piper – if he (and your club) understands the power of marketing.  One area I see few over 35 golf professionals embrace is You Tube.  In short, your website and social media sites should direct people to your professional staff on an at least weekly basis.
  1. It’s free.  Literally, you pay nothing to reach thousands of people.  That should excite anyone without an aol account.
  2. It works.  If the the videos are good, people will watch your content, save it, try it (tips, tricks), and then (here’s the powerful part for you) share it.
  3. It takes very little time or expertise.  A phone camera and a steady hand are all you need.
Here’s what I would do if I sold less than 20k in lessons per year:
  • One tip per week, better if you show real members.
  • Include women, juniors, seniors…they statistically take more lessons than males under 40.
  • Content:  Etiquette (you would be surprised what people miss), pace of play, rules, basics of golf, advanced techniques, fitness, and the mental game.
  • Always include a call to action at the end – 10-15 seconds.
  • Encourage questions by including your non-aol email account.
  • Keep the videos 2-5 minutes tops.
  • Make sure to film on non-windy days.
  • Be consistent, post the same day/time of the week.

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