Who bought the most lessons from you in 2015?
Who bought the most hard/soft goods in your pro shop?
Who attended the most club functions?
Who improved the most this year?
Who sent the most referrals?
Who brought the most guests in 2015?
Which family dined the most at the club in 2015?
…and how did you recognize each of these members at your club?
Would the member that bought 9 lessons be ecstatic over receiving a hand-written thank you with a voucher for a free lesson in 2016?
How much more likely would the member that spent $3,000 in your pro shop last year…be likely to spend even more in 2016 and tell their fellow members to avoid Dick’s or Golf Galaxy at all costs because of the outstanding service they received at the club?
How creatively did you say ‘thank you’ to the member that brought in over 40 guest rounds last year?
You can’t over-appreciate your members.
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